Privacy Policies

Dearly Everyday respects your privacy and is committed to protecting your personal information. This policy explains what information we collect, why we use it, who we may share it with and the rights available to you.

Who We Are

Dearly Everyday is operated by Dearly Everyday LTD, trading as Dearly Everyday.

For data-protection purposes, Dearly Everyday LTD is the controller of your personal information.

Contact details

Email: dearlyuk@hotmail.com
Postal address: [business correspondence address]

Information We Collect

Depending on how you use our website, we may collect:

Your name
Billing and delivery addresses
Email address and telephone number
Order and transaction details
Payment-related information
Messages, enquiries, reviews and customer-service correspondence
Marketing preferences
Website usage, device, browser, IP-address and cookie information
Information you choose to provide when entering a promotion or interacting with us

Payment details are generally processed securely by Shopify and the relevant payment provider. We do not receive or store your complete payment-card details.

How We Collect Your Information

We may collect personal information:

Directly from you when you place an order, contact us, create an account or subscribe to marketing
Automatically through cookies and similar website technologies
From Shopify, payment providers, delivery providers and other services used to operate our store
From social-media platforms when you interact with our accounts, subject to your settings on those platforms

How and Why We Use Your Information

We may use your information to:

Process, fulfil and deliver orders
Take payment and issue refunds
Send order and delivery updates
Respond to questions and provide customer support
Detect and prevent fraud or misuse
Maintain business, tax and transaction records
Improve our products, website and customer experience
Measure website performance
Send marketing where you have consented or where another lawful basis permits it
Comply with legal and regulatory obligations
Establish, exercise or defend legal claims

Our Lawful Bases

Under UK data-protection law, we rely on one or more of the following lawful bases:

Contract: when using your information is necessary to process and fulfil your order
Legal obligation: when we must retain or use information to comply with the law
Legitimate interests: when necessary to operate, secure and improve our business, provided those interests do not override your rights
Consent: where you have actively agreed, including for certain marketing communications and non-essential cookies

You may withdraw consent at any time. This will not affect processing that took place before consent was withdrawn.

Marketing

If you subscribe to our marketing, we may send you news, product launches, offers and other updates from Dearly Everyday.

You can unsubscribe at any time by selecting the unsubscribe link in an email or contacting dearlyuk@hotmail.com. Unsubscribing from marketing will not stop essential messages relating to your orders.

Who We Share Information With

Where necessary, we may share your information with trusted service providers, including:

Shopify, which hosts and supports our online store
Payment processors
Delivery and fulfilment providers
Email-marketing and customer-service providers
Website analytics and advertising providers, where permitted
Professional advisers, insurers, regulators, law-enforcement bodies or public authorities
A purchaser or successor if our business is sold or reorganised

These organisations may act as processors or, in some circumstances, as separate controllers. We only share information where there is an appropriate reason to do so.

We do not sell your personal information.

International Transfers

Some service providers may process personal information outside the United Kingdom. Where this happens, we take reasonable steps to ensure that an appropriate legal safeguard is used, such as an adequacy regulation or approved contractual protections.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including satisfying legal, tax, accounting and reporting requirements.

The relevant period depends on the type of information, why it was collected and any legal retention requirements. Information that is no longer required will be securely deleted or anonymised.

Cookies

Our website uses cookies and similar technologies. Some are necessary for the store to function, while others may support analytics, personalisation or advertising.

Please read our Cookie Policy for more information and for details of how to manage your preferences.

Keeping Your Information Secure

We and our service providers use appropriate organisational and technical measures designed to protect personal information. However, no online system or method of transmission is completely secure.

Your Rights

Depending on the circumstances, UK data-protection law may give you the right to:

Ask for access to your personal information
Ask for inaccurate information to be corrected
Ask for your information to be deleted
Ask us to restrict how your information is used
Object to certain uses of your information
Receive certain information in a portable format
Withdraw consent at any time
Complain about how your information is handled

These rights are not absolute and may be subject to legal conditions or exemptions.

To exercise a right, email [email address]. We may need to confirm your identity before completing a request.

You can also complain to the Information Commissioner’s Office at ico.org.uk. We would appreciate the opportunity to address your concern first.

Children’s Privacy

Our website and products are not directed at children, and we do not knowingly collect personal information directly from children.

Third-Party Links

Our website may contain links to websites operated by other organisations. We are not responsible for their privacy practices, and you should review their policies separately.

Changes to This Policy

We may update this policy when our business, website or legal responsibilities change. The current version will be published here with its latest revision date.

Contact Us

If you have questions about this policy or how we use your information, contact:

DEARLY EVERYDAY LTD trading as Dearly Everyday
Email: dearlyuk@hotmail.com
Postal address: [business correspondence address]